Students receive three grades during the course of this unit. You receive up to twelve points for completing the worksheet that accompanies task #1, up to seventeen points for completing the worksheet that accompanies task #2, and up to thirty-five points for completing task #3. The grading sheet for task #3 follows. As with any other part of this unit, please feel free to ask questions about any aspect of the unit at any time.

nCommercial Grading Sheet

Meaningful use of persuasive appeal

5

4

3

2

1

0

Meaningful use of persuasive claim

5

4

3

2

1

0

Print: Design exhibits quality craftsmanship and a professional appearance

Live or taped: Delivery was smooth, expressive, and loud enough

10

8

6

4

2

0

Point of view, prop, posture, and person speaking reinforce the overall message of the ad

5

4

3

2

1

0

Write up explains purpose of ad and how the claim, appeals, and design all contribute to the overall message

10

8

6

4

2

0

Final Grade _____/35

 

Comments:

 

 

 

 


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