Students
receive three grades during the course of this unit. You receive up to twelve
points for completing the worksheet that accompanies task #1, up to seventeen
points for completing the worksheet that accompanies task #2, and up to thirty-five
points for completing task #3. The grading sheet for task #3 follows. As with
any other part of this unit, please feel free to ask questions about any aspect
of the unit at any time.
| nCommercial Grading Sheet |
|
Meaningful use of persuasive appeal |
5 |
4 |
3 |
2 |
1 |
0 |
|
Meaningful use of persuasive claim |
5 |
4 |
3 |
2 |
1 |
0 |
|
Print: Design exhibits quality craftsmanship and a professional appearance Live or taped: Delivery was smooth, expressive, and loud enough |
10 |
8 |
6 |
4 |
2 |
0 |
|
Point of view, prop, posture, and person speaking reinforce the overall message of the ad |
5 |
4 |
3 |
2 |
1 |
0 |
|
Write up explains purpose of ad and how the claim, appeals, and design all contribute to the overall message |
10 |
8 |
6 |
4 |
2 |
0 |
|
Final Grade _____/35
|
|
Comments:
|
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