Where
do you fall on the following spectrum? Do you agree or disagree with what the
other students have to say? Select their pictures to view their thoughts on
how people are affected by commercials.
Do
you realize how influential advertising really is? According
to David Shenk, author of Data Smog, you'll watch an average of 22,000
hours of television before graduating from high school. These hours contain
over a quarter of a million commercials, and it is these commercials that dictate
what you should wear, how you should look, how you should act, and what you
should have. Persuasive advertising tactics go so far as making some people
feel inadequate or bad about themselves. The goal of this online activity is
to help you become a responsible, conscious, and critical consumer. In order
to achieve this goal, you will take upon the following two roles.
|
Role one: Scientist |
Like a scientist, you will dissect and examine ads to discover the various ways consumers are manipulated. |
|
Role two: Media Consultant
|
You will work as a media consultant to design an ad which parodies another ad, or you will create an advertisement which helps consumers recognize how they are being manipulated. |
All
the information you need to complete the assignments associated with this unit
is accessible through this site. However, feel free to ask questions at any
time. Now move on to the tasks.
Introduction | Tasks | Evaluation | Conclusion | Teacher Page | Home
